Our story

A new twist

On a sunny, California day in 1995, Greg Hinson did something totally original. He crushed fresh citrus with Arbequina olives and created a new twist on California olive oil. His opus – O Meyer Lemon Olive Oil – was the first of its kind and launched the O Olive Oil & Vinegar signature line of artisan crushed olive oils.

Innovator and founder, Greg Hinson, planting roots for the future.
Innovator and founder, Greg Hinson, planting roots for the future.

Bring the flavor

Greg’s obsession quickly turned to the crafting of wholly unique vinegars using locally-sourced wine and traditional fermentation methods. Our premium vinegars and olive oils give chefs and home cooks endless options to bring the fresh flavors of California to the table.

Bring the flavor

Greg’s obsession quickly turned to the crafting of wholly unique vinegars using locally-sourced wine and traditional fermentation methods. Our premium vinegars and olive oils give chefs and home cooks endless options to bring the fresh flavors of California to the table.

100% clean

Of course, all our olive oils and vinegars are handcrafted with 100% clean, real ingredients, lots of love and a splash of fresh California attitude to make everyday food taste extraordinary!

Our food philosophy

We keep it real

We believe healthy, delicious eating starts with clean, fresh, real food. All of our products are responsibly sourced with 100% clean ingredients – no chemicals, pesticides, preservatives, coloring – you name it, no artificial anything ever!

Fresh & authentic

Our olive varietals are crushed hours after being harvested from our partner family farms. This makes our olive oil the freshest available and full of beneficial polyphenols and antioxidant richness. We pioneered crushing real, clean ingredients, such as seasonal citrus and fresh herbs, together with California olives. It’s more work and expense, but totally worth it! The clean and fresh flavors are authentic and unmatched by other products.

Fresh & authentic

Our olive varietals are crushed hours after being harvested from our partner family farms. This makes our olive oil the freshest available and full of beneficial polyphenols and antioxidant richness. We pioneered crushing real, clean ingredients, such as seasonal citrus and fresh herbs, together with California olives. It’s more work and expense, but totally worth it! The clean and fresh flavors are authentic and unmatched by other products.

Crafted with love

Our vinegars are handcrafted in small batches at our state-of-the-art fermentation facility in the heart of California wine country. We always start with the cleanest, best-tasting ingredients and processes. Then, our very own vinegar cultures and time-honored techniques allow nature and time to work their magic.